The Central News Network Office issued the "Notice on Further Strengthening the Information Standards for Entertainment Stars"

The Central News Network Office issued the "Notice on Further Strengthening the Information Standards for Entertainment Stars"

Recently, the Central News Services issued the "Notice on Further Strengthening the Information Standards for Entertainment Stars" (hereinafter referred to as "Notice"), aims to further strengthen the online information norms of entertainment, maintain good network public opinion order, and create a more clear network. space.

In recent years, online pan-entertainment tendency, vulgar hype phenomenon has been banned, traffic is supreme, malformed aesthetics, "rice" chaos, etc., some online related stars’s publicity information is lost, gossip gossip, privacy broke the news Platform headline layout, hot search list, occupying a large number of public platform resources, the people reflect strong. In order to further standardize the online information on entertainment, create a positive and healthy and upset network environment, the CCM Office formulate and issue "notice".

"Notice" proposes 15 specific work measures from four aspects such as content orientation, information presence, account management, and public opinion, and strives to effectively regulate the online information on entertainment. "Notice", strictly control the content of entertainment star online information, strengthen positive guidance, establish a negative list, prohibit entertainment star online information contains preaching aesthetics, vulgar gossip speculation, malicious brush control assessment, false, unsuitable, inducement Chasing the stars and other content. "Notice" according to the information content attribute, affecting the role, etc., the entertainment star online information is divided into six types such as performance arts, personal dynamics, business activities, announcements, public welfare, authoritative release, etc., for website platform home page, hot recommendation, The key links such as hot doors are made to make clear requirements to further standardize the information presented on the online information. "Notice" requires strengthening the management of accounts and subjects such as star, brokerage company (studio), fan group (posttle meeting), entertainment, MCN institution, and regulates online information on the source, and requires website platform to establish Improve the entertainment star online public opinion monitoring, disposal and guiding mechanism. "Notice" emphasizes that the local Netcom department must attach great importance to strengthening the information of entertainment stars, combined with "rice" chaos rectification, formulate refining implementation plan, and guide the implementation of website platform to implement various measures to implement, and seek work effect .